Why would you want your own Domain Name?

A generic domain which exactly matches a product or service allows customers to bypass Search Engines for information - and type the domain (dot com) directly into their browser. Having your own domain name is desirable for numerous reasons. For a start if you’re wanting to build credibility and a sense of professionalism around your blog or website a domain that reflects this can help. Similarly a carefully selected domain name has the ability to enhance the branding of a product, service, business or even person. Domain purchases give the added bonus of email addresses with the same domain (adding to both professionalism and branding) and can enhance your Search Engine Ranking.